EXPERIENCE DESIGN AND DEVELOPMENT
When you engage an organization to help with the development of new experiences and take advantage of new opportunities, you want an organization willing to give you more than just a broad brush assessment. You want actual, tangible deliverables that you can implement without further work.
Step One: Comprehensive Inventory of Tourism Assets and Resources
Every good experience begins with a comprehensive inventory of the assets and resources available to use as experience components. This inventory, more than a broad brush look at the available assets and resources, can, depending on your organization’s focus, include as many as 24 different asset categories. All of the asset and resource information is compiled into a spreadsheet, complete with addresses and contact information, to make the information easy to use in the future.
Step Two: Development of Actual, Deliverable Experiences
Using the locations discovered in the above inventory, I will create up to 10 actual, deliverable experiences that include all the components: dining, accommodations, activities, attractions and other services, necessary for a complete, customer-focused experience coordinated both thematically and geographically. Each experience is then wrapped in an inspiring and intriguing story that unfolds as the experience progresses.
Step Three: Market Study of Target Markets to which the Experiences will Best Appeal
The experiences that are created point to the most effective target markets to which they will more lucratively appeal. Having completed at least 100 market studies over the years, I have vast experience with the broader American market for leisure experiences, and the full range of target segments within the market. A market study, the third part of the process, includes actual persona information to enable you to develop targeted marketing programs and communications to attract your most lucrative markets, along with geo-targeting to most effectively plant your communications in the right geographic area.
The cost of this service package is determined by the size of the area under consideration and the type of organization for which it is being completed.
If you’re interested in working together, before doing so we can Skype, and you can ask any question, I can travel to your location, if my travel expenses are paid, or we can engage in an small, no risk project where we can work together, to determine if there is a fit.
Feel free to call me at 717-300-4096 or email: firstname.lastname@example.org.
I look forward to hearing from you.