Characteristics that will take staff working to deliver results in today’s fast paced visitor-focused environments the furthest toward success include:
- The ability to make decisions based on data and educate others on the reasons behind the decisions.
- Recognition of the importance of maintaining a strong work-life balance.
- Willingness to put in the extra time and energy needed to gain knowledge and experience which translates into confidence and composure.
- Detail-oriented, organized, and thorough in all communications and activities.
- The ability to focus and execute in concentrated efforts, while not getting caught up in multitasking.
- Intrinsically self-motivated.
- Decisive with a strong presence and positive attitude.
- Excellent at listening and understanding the needs of others.
- Bringing positive energy to the entire team.
- A relationship-builder and team player.
- Social web savvy and tech savvy, staying up with technology trends.
- Possessing exceptional communication skills.
The overall capabilities encompassed by the staff of successful DMOs should include:
- Strategic thinking, visioning, strategic planning, and goal setting
- Research, analytics, and data analysis
- Content, communications, copywriting
- Technology, coding, website management
- Email marketing
- Social media marketing
- Lead and visitor inquiry management
- Email marketing
- Mobile marketing
- Paid media management
- Search engine optimization
- Public relations
- Event planning
- Graphic design
- Video production
- Information distribution
- Marketing planning, marketing plans
- Market intelligence, trend spotting, market targeting
- Organizational change management
- Team building
