I expect the premise taken in this post will be a bit controversial but hear it out. We’re all familiar with brands like Coca-Cola, Tide, Amazon, Apple, Ford, Bounty, Charmin, Hilton, and Hyatt for which massive advertising budgets have created instant identification....

It appears that one of the most critical issues to resolve is way to convince the “powers that be” that tourism is serious economic development. No longer just “the fun stuff,” economic development through tourism can offer a community huge advantages and increased...

Small towns and rural communities have so many opportunities to expand tourism, especially in view of the 2024 tourism trends that all point to success in attracting more visitors.  A question we’re often asked- where do we start? Having begun this process with many...