NATIONAL TRAVEL CENTER
…The Experience Factory
Welcome to the place where experiences matter. Experiences let people to relax. Experiences engage people. Experiences can even transform people’s lives. Today, having experiences is more important than buying more things. That makes experiences important to lives, the economy, and the world.
At The Experience Factory, we eat, live, and breath experiences, and understand them at the core level. We not only design them, we constantly participate in and enjoy experiences of all types. For those seeking to design new experiences, we offer inspiring advice that saves time and dramatically improves the quality of the outcome, in convenient and easy to understand formats. We provide specific tools to help you develop and deliver the best experiences to precisely suit your customers. We are also here to help you understand and implement experiential marketing to promote the experiences you create. And, as importantly, we are experts on the American market segments who buy experiences, why they choose what they choose, why they choose certain experiences over others, and how to communicate with the various target market segments in the American population that buy experiences to get your message across most effectively.
Feel free to call us at 717-300-4096 or email me at: maree.forbes@nationaltravelcenter.org
EXPERIENCES MATTER:
CAPTURING THE POWER TO ENGAGE, INSPIRE AND TRANSFORM
Experiences Matter: Capturing the Power to Engage, Inspire and Transform, is about creating experiences – experiences that are inspiring and engaging; and even experiences that are transforming. It’s also about delivering those experiences flawlessly with flair, while surrounding them with break through customer service. The book will also educate you about American markets for experiences, what they want and how to address them, the customer journey they take to discover your offerings, how your brand is a reflection of the experience you offer, and how your staff should be organized to deliver the experiences you create. The chapters contain both the information you need to get on with experience design, as well as specific tools and formats to help you do so. By the time you have finished the book, you will be ready to start writing your own case study about your successes in experience development.
MEET MAREE
Some people embark on a career without looking back. They come out of college with a degree in their chosen field and moving through life in a sequence of positions that build one upon the other. I, on the other hand, took a much more meandering route that began a long time ago and has continued for a lifetime. Now, all the positions, experiences, efforts, and education add up to a portfolio career culminating in a comprehensive knowledge of experience design, delivery and marketing, and a clear understanding of the importance experience holds in people’s lives. I believe that the many facets of my career deliver a more comprehensive perspective on experience design, how experiences can impact others, and a core, inherent grasp and command of the field and what it entails, than I would have if I had followed a different path.